VSPT launches Vibra can: its first venture in the format for the export market

Thursday July 14th, 2022    

VSPT Wine Group is constantly searching for product and format innovations that respond to the trends and needs of its customers. In this context, VSPT has launched a new 269 ml format for its wine cocktail range, Vibra, in flavors orange and sweet, for Paraguay.

Vibra is already successfully established in this market, thanks to its incredible flavor and freshness, which are key elements for consumers in this Latin American country. They will now be able to enjoy this new format, which is more practical and ready-to-drink.

It was natural to envisage a can format for Vibra. The whole brand concept was conceived to respond to the needs of a market that sought after something ready-to-drink, quick, delicious and fresh. We are pleased to have achieved this, and hope it is very well received,” said Anne-Sophie Roudeix, Brand Owner for Vibra.

“This is our second can launch and our first for export. We are very pleased with the result because, although cans are a format representing a small part of the market, it is an excellent option for consumers. We also like it a lot because of its sustainability credentials,” added Alexander Koch, Head of Innovation at VSPT Wine Group.

The launch of the Vibra can comes with a strong digital campaign, point-of-sale advertising and influencer campaigns, all aiming to bring visibility to this product which promises to be a success in the market.

Click here to see the campaign video