Mission and Vision
MISSION
Celebrating life, we inspire experiences.
VISION
To be a profitable wine group on a global scale, based on the strength of our strategic brands and led by innovative and sustainable management by an outstanding team of people.
Values
At VSPT Wine Group, we aim to go beyond the expectations of our clients. We strive to understand each market, along with its identity and culture. Our aspiration is to continue surprising our consumers around the world each year.
Click on each value to find out more about it.
Purpose
We are the wine group that brings joy from the New World.
From the Andes Mountains, we cultivate diversity and excellence in harmony and respect for people, wine and our land.
Everyone is welcome at our table, and we pay tribute to life through noble products.
With our brands, we transform everyday moments into enjoyable experiences through wines produced with passion and pride.
Why VSPT
We are a Top 20 global wine producer, leaders in premium still and sparkling wine sales in Chile and a Top 10 producer in the domestic Argentine market.
We position ourselves as great references with our brands, leaders in globally relevant markets, such as Japan, Korea, Belgium, Holland, Brazil, Canada, France, Finland, Sweden, Czech Republic, Paraguay, among others.
We have a business model based on strategic partners and shared visions, and we promote humane, mutually beneficial, integral, and long-term relationships with clients and suppliers.
We have an excellent team of people passionate about wine, considered our organization’s main asset.
We are pioneers in including Sustainability as a Strategic Objective and Corporate Value, being leaders in renewable energy generation, guardians and promoters of our Biodiversity, advocates of Conscious Alcohol Consumption and a responsible culture in design and eco-packaging, and passionate about our planet and nature. We are committed to being Carbon Neutral in our three areas by 2050 (IWCA).
We explore the diversity of our country without limits, being present in the main origins of Chile and Argentina.
We are passionate about new trends, so we innovate by listening to our consumers around the world, through our brands, and we rely on world-class technology and processes, investing year after year in continuous improvement.
Valleys
We are constantly looking for new places of origin and terroirs that address the winemaking challenges that arise.
Maipo
The wine region located closest to Santiago, it surrounds the city to the south and southwest.
Maipo is regarded as the birthplace of Chile’s wine industry.
It has a Mediterranean climate.
Noteworthy results: a classic area for rich Cabernet Sauvignon with notes of menthol, as well as deeply coloured Merlot and Carmenère with concentrated fruit.
Cachapoal
Located 100km to the south of Santiago.
It has a Mediterranean climate.
Noteworthy results: Cabernet Sauvignon, Merlot, Syrah and Carmenère.
The vineyards are located in the foothills of the Andes Mountains, which enjoys a large diurnal temperature variation, creating perfect conditions for the production of concentrated wines.
The grapes ripen one to two weeks later than usual, and the local winds help keep the plants healthy.
The alluvial terraces are well-drained, nutrient-poor, and dry—all conditions which help the plants to produce the best fruit possible.
Curicó
Located 200km to the south of Santiago.
Shielded from the ocean’s influence by the Coastal Mountain Range, the climate here is ideal for both big-shouldered reds and fresh Sauvignon Blanc.
It has a Mediterranean climate.
Noteworthy results: Cabernet Sauvignon, Carmenère, Syrah and Sauvignon Blanc.
Maule
Located 275km to the south of Santiago.
This is Chile’s oldest and largest wine region. It brings together tradition and innovation with modern plantings living alongside some of the world’s oldest vines. It has many hectares of organic vineyards.
Mediterranean climate.
Noteworthy results: Carmenère, Cabernet Sauvignon, Malbec and Carignan.
Uco
Uco has been one of Argentina’s most dynamic wine regions of recent years.
The distinctive characteristics of this unique terroir enable it to produce high-quality, healthy grapes. It is located between latitudes 33º and 34º south and at an altitude of between 900 and 1,500 metres above sea level.
The soil is alluvial in character with a fine, sandy, stony texture, low moisture retention and very poor natural fertility.
The climate is arid continental with an average annual temperature of 14ºC and average annual rainfall of 300mm. There is wide thermal amplitude of 16ºC between the hot days and very cold nights.
Malleco
Located more than 600km to the south of Santiago.
The Malleco Valley is situated in the Araucanía Region in southern Chile and has a temperate maritime climate. Its favourable location in the Nahuelbuta Mountain Range extends the thermal range, enabling the production of high-quality grapes for wine production. The temperatures are low and annual rainfall exceeds 900mm, leading to wines with vibrant acidity and a lower alcohol content. Malleco’s agro-climatic characteristics make this a unique place for producing varieties such as Pinot Noir, Chardonnay and Sauvignon Blanc.
Elqui
The Elqui Valley is situated in northern Chile and its vines grow under a profound coastal influence, since they are located just 20km from the ocean. Every morning until midday, a coastal fog settles over the vineyards, producing a fresh climate with good ventilation, due to the area’s strong winds. The soils have a high mineral content, which lends a unique winemaking identity to its Sauvignon Blanc.
Leyda
Located 70km to the west of Santiago, south of Casablanca and very close to the ocean.
This is one of Chile’s most exciting new wine regions, producing wines since 2000.
The climate is strongly influenced by the ocean.
Noteworthy results: Sauvignon Blanc, Pinot Noir, Chardonnay and Syrah.
Casablanca
Located 60km to the northwest of Santiago.
This is considered to be one of the world’s greatest cool-climate regions.
It has a Mediterranean climate with a significant coastal influence.
Noteworthy results: its proximity to the ocean creates cool, foggy mornings ideal for top-quality Sauvignon Blanc, Chardonnay and Pinot Noir.
SER Culture
At VSPT, people are at the heart of everything we do. Our SER culture represents the DNA of our company: who we are, how we act, and how we move forward together.
SER VSPT is more than a way of working; it is a daily commitment from every person who is part of our organization. It is our essence, based on values that guide our decisions and actions.
We firmly believe that our people and our culture are what differentiate us and constitute our greatest competitive advantage. Therefore, we promote a culture in which everyone can develop the best version of themselves, contributing to collective development and the objectives of VSPT Wine Group.
How does SER feel?
At VSPT, we foster an entrepreneurial, innovative and proactive culture. That is why we develop training programs each year to enhance the growth and development of our people. Here are some of them:
Agricultural School: Growing together, season after season
A learning space for all agricultural management, with training delivered by our in-house experts. The content is updated seasonally to meet the real needs of our people.
Self-identification of learning needs: Each person is a protagonist of their own development
We believe that the growth of our people is key to moving forward together. Therefore, each employee can identify opportunities for improvement and request specific training to boost their development.
Wine School: Enhancing knowledge and passion for wine
An initiative open to all collaborators, regardless of their area of expertise, to enhance their knowledge of wine. The topics covered include production, tasting and pairing, guided by our in-house experts.
Other programs with the SER seal
Sisterhood
In 2023, we launched the Sisterhood program, an initiative that seeks to enhance female leadership by promoting empowerment, self-awareness and the comprehensive development of women, both personally and professionally. It is aimed at all women leaders from different areas within the company, and it continues to grow each year, addressing new and impactful topics.
Wine Fairs
Our passion for wine unites us! Wine Fairs are unforgettable experiences that bring all our employees together to discover and enjoy the best of our portfolio. A space for celebration, learning and connection, where we share our pride of belonging to VSPT on the subject we are most passionate about: wine.
SER Leadership Program
We know that great teams need great leaders. That is why every year we run our SER Leadership Program, designed to strengthen the role of those who lead. Through transformative experiences, innovative tools and strategic insights, we aim to empower our leaders to continue growing, inspire their teams and confidently face new business challenges.
Testimonials
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“During these 10 years at VSPT, I’ve been fortunate to work in different areas of the company and I’ve noticed that each person, regardless of their role, works with passion and commitment. This is what I like the most, and it motivates me to continue building VSPT’s leadership.”
REGIONAL SALES MANAGER, SOUTH
Joaquín Barrientos
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“VSPT is a company where we all have the opportunity to continue developing and growing. I really value the working environment, the flexibility and all the benefits. I particularly appreciate the days off that the SER points programme gives us. Thanks to this we can take a few extra days to be with our families.”
HEAD OF PEOPLE MANAGEMENT, ARGENTINA
Cecilia Morales
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“During my 25 years at VSPT, I’ve had the opportunity to grow in learning, knowledge and experience. We’ve moved forward together with integrity and empowerment, charting a steady path toward the excellence that defines us.”
QUALITY CONTROL SPECIALIST, MOLINA
Luis Cruz
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“Working at VSPT has been an incredibly rewarding experience! I joined the China team in May 2023, and have enjoyed strong support from our headquarters in Chile. Our team fosters a welcoming and passionate environment where every contribution is valued. I loved visiting our vineyards in Chile. Witnessing the winemaking process and tasting exceptional wines alongside the winemaking team was a truly inspiring experience.”
BRAND MANAGER FINE WINES, CHINA
Lynnete Li
Team of Excellence
We are a team of more than 1,400 employees who are passionate about wine. Our cultural model defines the identity of VSPT Wine Group, based on our values of excellence, passion for wine, innovation, sustainability and integrity.
Annual Reports
We cordially invite you to learn about our commitment by reading our Annual Report.