CASTILLO DE MOLINA EVOLVES WITH A REFINED NEW PROPOSAL FOR THE GLOBAL MARKET
As one of Latin America’s leading wine groups, VSPT Wine Group is committed to deeply understanding the evolution of the global wine market. Over the past two years, we conducted extensive strategic research, analyzing consumer trends, preferences, and consumption habits. These insights led us to a key realization: it was time to take a strategic leap forward with one of our most iconic brands—Castillo de Molina—to deliver a renewed value proposition for consumers seeking high-quality wines with a classic, elegant identity, backed by a trusted brand and a strong legacy of excellence.
Today, Castillo de Molina, the flagship Gran Reserva brand from Viña San Pedro, unveils its evolved identity: a refreshed label design, a more refined bottle, and an enhanced wine profile. This transformation reinforces the brand’s premium, timeless character while capturing the richness of Chile’s terroir. With this new positioning, we aim to drive growth and strengthen our global presence, consolidating Castillo de Molina’s standing in the high-end wine category.
The new design embraces elegance and tradition, reflecting the craftsmanship behind every wine and the unique essence of each valley. Each variety highlights iconic landscapes and distinctive landmarks of its Denomination of Origin. The updated bottle format, more sophisticated and contemporary, aligns with modern consumers’ expectations and elevates the perception of quality.
Beyond its visual evolution, Castillo de Molina has also taken a step forward in winemaking. While maintaining its well-known profile and character—as seen in our award-winning Elqui Valley Sauvignon Blanc—the brand has elevated its quality through refined agricultural practices, improved processes, and careful sourcing of grapes from Chile’s most prestigious valleys. The result: wines such as the new Maipo Valley Cabernet Sauvignon and Colchagua Carménère, both offering greater concentration, structure, and complexity. Each glass is a reflection of harmony between heritage and innovation, with a timeless expression of excellence.
With this renewed image and enological evolution, Castillo de Molina honors its roots while reaffirming its commitment to excellence, ensuring that every bottle is a genuine expression of Chilean winemaking heritage.
