Three years ago, VSPT Wine Group initiated its Responsible Wine Consumption Program b.smart, with the dual objective of promoting passion for wine as well as intelligent, moderate alcohol consumption among collaborators. Today, the challenge has been extended to all consumers around the world.
Through the b.smart program, a seal has been developed which will be included in each brand communication: advertisements, social networks, as well as at consumption occasions such as tastings and fairs.
“The objective of this program is to highlight the importance VSPT places on moderate consumption. We are passionate about wine and we enjoy promoting it; however, as producers we have a strong responsibility to consumers and society. Wine is a noble product when it is consumed in moderation, for that reason we have the dual challenge of promoting it, and at the same time, educating our consumers”, says Bárbara Wolff, Head of Corporate Affairs for VSPT Wine Group.
To find out more about the b.smart program and its basic guidelines for moderate consumption, an educational website has been set up. Click here to enter.